Russia ICT Market Outlook
A quarterly IDC service tracking changes
on Russia's IT market in the context of politicaland economic challenges
Every company active in Russia is today dealing with the 'new reality'. The addressable market has changed, customer priorities and pain points have changed, and the operating environment has changed. Russia remains one of the world's larger ICT markets - but its size and growth potential are today very different to what they were in 2014. In 2016, the ICT market continues to be impacted by the volatility of the national currency and a regulatory environment which more than ever before directly addresses IT operations and IT purchasing. There are suppliers outperforming the market in 2016. These companies are either offering services well-aligned with the new reality or are supporting customers who are themselves relative beneficiaries from the new economic and political environment. IDC's Russia's ICT Market Outlook service is designed to keep you abreast of how the economic and political environment is influencing ICT demand. We aim to assist you as you adjust your own forecasts and support your communication and explanation of these changes throughout your own organization. Numbers will complement any market sizing and forecasting services already purchased from IDC.
IDC Vice President CIS Region
This service consists of four market status reports covering major developments in the country, which will strongly influence the outlook for the Russian ICT sector in the short and medium term. In addition customers receive an onsite briefing and a dedicated enquiry service.
Key Content Areas
> The impact of sanctions against Russia and the implications for IT investment
> The IT impact of Russian government polices introduced as a response to these sanctions
> The economic outlook and what this means for the IT business
> What IT suppliers should expect in different customer segments
> Forecast scenarios
Quarterly reports are scheduled for June, and September and December and March. Each report will be up to 30 pages in length and includes quarterly updated market forecasts for total IT demand in Russia.
The service can be purchased as an annual subscription. However, all individuial documents can also be purchased individually.
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"We needed support from IDC to communicate the very major changes taking place in Russia to our decision-makers across the world. We found the report an excellent tool for this. It was particularly useful to have some numerical assumptions to help explain to colleagues the extent to which the structure of demand is going to change."
Chief Marketing Officer, Kaspersky Lab
"We found this report a very clear summary of the current situation and a useful scenario for the future. It is both neutral and realistic. Something we can use to brief colleagues based outside of Russia and for benchmarking our local targets. As always, quality analytic deliverable from IDC Russia."
Vice President, Managing Director for Russia at HP
"We approached IDC to validate our observations that the current economic situation in Russia is having a profound impact on the Russian ICT market - both from a short-term and long-term perspective. We found the analysis insightful and used the report for our strategic planning. A consistent and structured picture of the current trends and the general situation on the market in a brief format was helpful to underline the issues and explain the Russian market to our global management. We were able to manage their expectations and explain a new normal in the business area here in Russia. I believe this report is well worth reading for benchmarking purposes and definitely of help to company management as well as marketing and sales teams within the IT industry."
Country Manager for Russia and CIS, Hitachi Data Systems
To subscribe to the service or purchase its individual component, please contact:
office: +7 495 9 747 747, ext. 97114
mobile: +7 916 350 4695